Tapit closes exclusivity deal with JCDecaux in Australia for NFC marketing
Tapit closes exclusivity deal with JCDecaux in Australia for NFC marketing on its “outside street furniture” or what we like to call NFC billboards
Nobody can accuse the Australian NFC marketing firm Tapit of resting on their laurels. They announce that JCDecaux have signed an agreement that will see the firm exclusively provide NFC, QR and SMS-based marketing posters, billboards and the mobile provisioning of content and back-end management for all campaigns JCDecaux operates in Australia. It was only last week that Tapit and its partners in crime, Proxama and Blue Bite, announced that they were creating an NFC marketing alliance that would span three continents and offer NFC marketing services to the majority of the world.
But that was last week. Not content with bridging the gap between continents, Tapit hit up JCDecaux for every billboard the company has in Australia. JCDecaux, in actual fact, operate bus stop marketing and traditional marketing billboards and a whole host of other out of home marketing properties. From this point on, Tapit will exclusively handle the NFC side of the equation. NFC is expected to grow rapidly down under now that banks are finally committing to the technology, and NFC phones are beginning to become available.
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